If anything’s possible, what’s important?

There are about 200 things on my Turbine to-do list right now. The development team is flat out working on the mobile version of the site. I have a guy working on a Google Adwords campaign. So, basically, lots of activity. But how much of it is important? What are the right things to do? […]

Man getting kicked in the rear – what's important?

There are about 200 things on my Turbine to-do list right now. The development team is flat out working on the mobile version of the site. I have a guy working on a Google Adwords campaign. So, basically, lots of activity.

But how much of it is important? What are the right things to do?

The big emotional challenge for me is the feeling that we need to keep adding new features and keeping polishing the features we have. I come from a boxed software background so you don’t ship until it’s perfect (or you run out of money!).

Cloud apps like Turbine are different. I just read The Lean Start-up by Eric Ries. It’s interesting because he puts such a strong emphasis on the ‘minimum viable product’ and getting something out there so that you can learn from your customers.

And, of course, having just launched, the top priority is letting people know we exist and giving them compelling reasons for trying Turbine out and using it in their business.

You can do anything. But what is important? What’s your priority?

2 comments on “If anything’s possible, what’s important?

  1. I think you should prioritise the thing you enjoy working on most, because that’s the thing you’ll be most productive on and derive the greatest amount of satisfaction from completing.

    • A friend of mine, an actress, told me once “if you do what you love the money will take care of itself” and there is a lot of truth in that but sometimes business priorities get in the way, don’t they?

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