We’ve just gone live with Brunel 5.3.3. The biggest change is the new sign up mechanism. We went from a two-page, multi-field sign-up process to a single page with just two fields. It literally takes less than 30 seconds to sign up for a Turbine free trial and start using the application.
This got me thinking about how I use online demos. The key thing is to give people a clear idea of how something works and how it can help their business without overloading them with detail or scaring them off by making it look like a lot of work.
What I’ve seen is that people tend to log into Turbine once or twice and perhaps find it a bit off-putting because there’s not a lot of handholding (yet). It’s really easy to use but we don’t really show people that – in the demo it looks more like a bunch of blank screens.
We’re looking at some more stuff to make the trial process more engaging. We already added some screenshots and get-started text on each of the blank screens. We also added some (anonymous) metrics to see how often people log in and how many holiday, purchase, expense and appraisal requests they create during the trial. This lets us get a sense of how our changes impact the way trial users test the system.
We’re looking at some other improvements to improve the trial experience, including tool tips, video demos etc.
But what works for you? When you try Turbine, what questions do you have?