Why talking to customers is so important

I spent most of the day yesterday talking to customers and potential customers. Even though there is a ton of things to do back at Turbine Towers, understanding what customers need, do and think is the most important thing. For example, I learned: That people want to do anonymous appraisals. For example, if a team […]

Man talking to customers

I spent most of the day yesterday talking to customers and potential customers. Even though there is a ton of things to do back at Turbine Towers, understanding what customers need, do and think is the most important thing. For example, I learned:

  • That people want to do anonymous appraisals. For example, if a team gives feedback to a manager, they might not be completely honest if they thought that constructive criticism could be traced back to them.
  • That what seems obvious to me, for example, how to create a holiday, isn’t obvious to someone who hasn’t spent more than a year building the app. More tutorials and help are needed.
  • In the UK, there are new rules coming about pensions that will mean virtually every company will need to do some kind of opt-in/opt-out and show compliance. This is an interesting opportunity for us.
  • That some people need a way of testing Turbine with some dummy accounts before they start signing up real employees.

So lots of lessons and some new ideas. But the biggest lesson is that your customers are your best mentors.

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