Day-to-day firefighting in the office is work enough without having to worry about what your job and your industry will look like in five or ten years.
But bury your head in the sand and you risk losing relevance.
So we’ve scoured the web and gathered together nine of the most recent reputable business reports and articles to give you the latest business insights, covering everything from the ‘Internet of Things’ (IoT) to the future of digital marketing.
Deloitte and Google: Small business, big technology: How the cloud enables rapid growth in SMBs (September 2014)
This report explores how SMBs have used and can use the power of cloud technology to grow quickly and sustainably.
- SMBs that use cloud technology grow 26 percent faster and deliver 21 percent higher gross profits than those that don’t.
McKinsey: The Internet of Things: Mapping the value beyond the hype (June 2015)
This report lifts the curtain of hype billowing around IoT and looks at how businesses can actually employ IoT systems to create value.
- Less than one percent of data are currently used, and are used for anomaly detection and control, rather than prediction and optimisation.
- By 2025, IoT applications could contribute as much as $11.1 trillion a year to the economy.
This paper discusses eight technology trends, such as the future of digital marketing and the changing role of the IT worker, which are disrupting the way companies interact with customers and do business.
- A company’s reputation for fostering innovation is the single most important factor for ‘millenials’ (those born after 1983) in choosing where to work. It was a high priority for 78 percent of Deloitte’s global respondents, and for more than 90 percent of respondents in emerging markets.
This summary of the key findings from the survey finds that cyber attacks are becoming ever more persistent, widespread and financially damaging.
- While global cyber security incidents have increased by 48 percent since 2013, small businesses detected fewer incidents in 2014 and such incidents have become less costly for smaller businesses.
BCG: How to Avoid the Big Bad Data Trap (June 2015)
Everyone’s always harping on about big data, but how do you actually know what you’re collecting is any good? How do you get value from big data? This article tells you how.
- Gross revenues could be 10 percent higher if businesses collected better quality data.
Growth and strategy
Mishcon De Reya: The Leap: Igniting Explosive Growth
Based on debates held at the end of 2014 between a number of UK high-growth business owners, this report summarises their business insights and discusses the hopes and worries of such fast-growing companies.
- 61 percent of the UK high-growth businesses polled said that we’d see the most growth in small businesses (under 50 employees) in the next 10 years.
BCG: Eight Lessons to Secure Infinite Growth (August 2015)
This article gives eight lessons for businesses looking to create an ‘apostle brand’ – one that inspires enduring trust, loyalty, love and almost evangelical endorsements and advocacy.
- ‘for most great brands, 2 percent of their consumers directly contribute 20 percent of sales and drive 80 percent of total volume with their recommendations.’
Bain: Go big and get smart: Boosting your digital marketing effectiveness (August 2015)
Companies looking for higher conversion rates need to go beyond binary A/B testing, says Bain, and turn instead to what it calls ‘experimental design’ or ‘multivariate testing’. This technique allows digital marketers to increase the number of variables – product offers, website design, copy, etc – they test simultaneously. After testing a few combinations, mathematical formulae are used to model the impact of all possible variations.
- Multivariate testing can increase conversion rates by between three to five percent.
This report lays out the dire state of UK productivity and suggests ways to set it right.
- UK productivity is still 2 percent lower than it was when the recession began in early 2008.
- Agile working practices have had both negative and positive impacts on productivity, depending on how well they are implemented. All the more reason to get it right.